Design is a very important aspect for a successful website; it an effective tool in increasing brand awareness, establishing an effective online identity, and connecting with the target marketing thus increasing the return over the internet.
However, to truly increase the efficiency of the website and increase the MOTOROLA ROI effective Web Design needs to be coupled with seo ( SEO ). After all, a web site SEO Glasgow could have the most exciting products and offer the ultimate shopping experience but still remain not successful if there is no traffic.
By increasing its ranking in the search engines for specific key-phrases that website will be gaining increased contact with their target market which will likely result in increase in traffic and ultimately higher conversion rates.
During the Web Design process
Many Web Design ers forget about the incredible importance of creating a site that’s not only designed well but is also able to achieve the best chance of being found in the search engines. With the internet advancing all the time, Web Design must get caught up with the new demands. One of the biggest demands is having a site that performs well in terms of search engine ranking positions to make sure that it is received by its audience.
To optimise a website and increasing its ranking in the results for selected key-phrases a Web Design im can do the following:
Headers of each page should be text; it’s quite common for many designers to use text in the image for their header which although giving a nice visual effect can be detrimental to the website ranking.
Search engines do not process the written text that is within the image and providing as much keyword rich and relevant text is critical for any SEO campaign.
Search engines see the title tags of web pages, to ensure that the search engines know what the web page is about these title tags ought to include keywords that describe what the page is about.
Many seo experts also aim to manufacture a call to action within the title tags. Similarly, description meta tags should also have a detailed description of the content of a web page including the selected keywords.
Every image within a website should have detailed description within the Alt tags. This not only aids the SEO but provides added accessibility.
Detailed and keyword rich text should also be incorporated into the website content. As the saying goes ‘content is king’; search engines like lots of keyword rich unique text making your website more informative, useful and relevant to the targeted keywords.
To know the result of your time and efforts add some form of analytical tool to your website; it is as simple as pasting a code into your website and lets you see important statistics on what your website is performing.
The different seo tactics outlined in this article is barely the tip of the ice berg. Coupling these onsite changes with offsite activities such as link building, social media activity and ADVERTISEMENT advertising can provide a varied online marketing campaign that will give excellent results.